In the context of Europe’s ageing population an important challenge is how to respond to people’s assumptions and expectations about age and ageing. Attitudes to age can affect people of all ages, and involve people’s views both of themselves and of others. These attitudes have important implications for individual well-being, for age equality and for social cohesion. Understanding attitudes to age is essential if governments are to develop appropriate strategies for an ageing population.
This research explores how people’s age and other demographics combine with different characteristics of the countries in which they live to affect responses to the following topics:
- age categorisation and identification;
- perceived status of people over 70;
- perceived threat from people over 70;
- perceptions of stereotypes of people aged over 70;
- how positively or negatively people feel towards those aged over 70 (direct prejudice); and
- people’s personal experiences of age prejudice.
Full report (PDF 100pp)